Audience

Process Post Week #5.

This week’s question prompt: What audience have you been imagining thus far? How has that imagined audience informed your design and editorial decisions?

Well… I think it goes without saying that my audience is likely to be the people peer reviewing my site or marking it (hi, Roshane!), but I think the intended target audience is foodies in the Vancouver area! I don’t necessarily imagine there to be a specific age demographic, but likely people out of high school, perhaps young adults in general. This is mainly because high school students may not be interested in food blogs, cooking etc, and may not have the means to go to far-out restaurants (unless they maybe live in the area? Which then would mean that only a select few posts would appeal to them).

I think I address my target audience well. I essentially operate a food review blog, so if people are looking for restaurant and café reviews, they’ve come to the right place!

This influences my design element decisions in the way that I want my blog to say ‘food blog’. From title to background to logo, I want someone who visits my blog for the first time to not be confused about what its about. I think that as soon as you enter my blog, you know it’s about food. The name, “Goode Eats”, combined with the logo, the page titles, and the background all speak to my target audience.

In this week’s readings, we learned about audiences and ‘publics.’ The word ‘public’ has a variety of different meanings, as Michael Warner describes in “Publics and Counterpublics” (2002). Warner says that if you are reading his essay, “you are part of its public.” Further, there is the general public, which may change situationally, or ‘a public’ (2002). There is a difference between the public and a public (Warner, 2002). Warner describes the public as a ‘totality’: an all inclusive description of the general amount of people.

A public, however, is what is perhaps of more interest to us; a public is the specific audience (by my extremely simplified understanding). My public, then, are the people reading this blog right now! My audience, whether it is my ‘target audience’ (as described above) or not.

I think it’s always important to keep in mind who your public is, and how it may always be changing, thus your blog and your online self may need to change with it to keep traction and interest; to keep popularity.

 

Warner, M. (2002). Publics and Counterpublics. Knowledge and Public Works, 88(4), p. 413-425.

 

 

 

 

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